Last summer, we were invited to take part in a week-long programme at Google Campus where, along with several other startups, we were given access to some of Google’s finest minds and insights.
It was a brilliant week that helped us refine a lot of the thinking we’d been doing over the previous months. And I’m only being slightly facetious when I say that one of the highlights was the free Google swag. Being the mighty world-beating behemoth that they are, they don’t do things by halves. And what we were given helped me crystalise my thinking around the benefits of promotional merchandise.
Are branded t-shirts a justified marketing expense and one of the best best adwords alternative? There’s an endless stream of other things you could spend that money on – Facebook advertising, PPC, print, direct mail, you name it.
Now, I’ve never seen anybody dressed in a Google Adwords campaign, but a well-designed and well thought out company t-shirt can be a devastatingly effective and versatile business tool.
But here’s the big question – are t-shirts just a vanity thing, or are they actually worth investing money in? And are they really a better advertising medium than Facebook or Google?
Product Hunt launches businesses successfully — scroll to the bottom for our key takeaways!
Hi, I’m Neil, the CEO of Ramp (we’re trying to make the process of buying custom t-shirts for your team quicker, smarter, simpler and more transparent), and we recently spent three days with a significant presence on the front page of one of the greatest platform for promoting services in Technology. I’d like to share with you what happened, and how we’ve benefited.
You can read a million and one blog posts about how to “win” on Product Hunt. This isn’t one of those. This is just putting some simple, honest numbers around what happened to us. I can’t be sure whether our success was down to our, ahem, genius or dumb luck. Or a mix of both.