When you’re designing artwork for your merchandise, especially if you’re creating something for an event or group, it’s likely your designs will include text and, for that, you’ll need to choose a printing font. You might not have given this much thought until now — after all, they all pretty much do the same thing, right?
Actually, no. As well as being eye-catching, a really great font can speak volumes about you and your brand and give people a pretty solid first impression of what you do. Choosing the right one is pretty important then, but with literally thousands out there it can be an overwhelming business. So, we’ve put together a few tips to help you on your way.