The Welsh capital city of Cardiff (the fastest growing capital city in Europe, fact fans!), is home to Swn Festival. It’s an amazing city-wide festival where over the course of a few days every year you trot between many events, discovering incredible new and established acts from a wide array of genres. This year we caught everything doomrock to dubstep, and punk to psych.
It was all incredible!
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If you’re wondering how companies can use t-shirts to grow their users and build a community, then you need to check out ClickFunnels. It’s a service to help you build any kind of marketing funnel for your website. They’ve clearly thought about it a huge amount, and baked t-shirts into this part of their customer acquisition process from the very start. They’re very smart in using t-shirts to get more users.
t-shirts are a huge part of how they have built a great community around their 48,000 users.
I caught up with Dave Woodward, ClickFunnels’ Chief Business Development Officer, to find a little bit more about their super-smart incentive, and how it works for them.
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Ramp For Good #2
Regular readers will know about Ramp For Good, our project to give away free (or very heavily discounted) charity t-shirts to organisations making the world a better place.
The recipients of June’s donation are Eat Or Heat, a brilliant food bank based in London. With the number of people in the UK needing to turn to food banks now at a record high, the work they do is increasingly important. Eat Or Heat is there to support them as they struggle to pay bills AND feed their families. In other words, you shouldn’t have to make a choice. “Life shouldn’t be eat or heat”.
They accept tinned and long-life foods, as well as sanitary products, and use them to create food parcels for the vulnerable in the community.
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