Keen IO are a San Francisco startup that makes it easy to create real-time data applications through the use of their API. What this means in non-tech terms is that 60,000 people use Keen IO APIs to capture, analyze, and embed data analytics into their products. It allows them to use all this data and present it in a usable way, through graphs, charts, tables etc.
Because they’re a technical product, their primary users tend to be developers. And to engage their audience they’ve hidden* a brilliant free t-shirt Easter egg in their API documentation – for our non-technical readers, this is the “manual” that their users must consult to know how to implement Keen IO’s code properly.
We all approve of motivated, engaged teams, right? Like this lovely bunch of humans from Bold.
Whether you’re a team member or someone who’s managing a team, having a group of people who enjoy working together in concerted way is absolutely critical to success. If your team isn’t harmonious and effective, you hugely limit your chance of achieving the team’s aims.
Or, to put it in another way:
“When you’re growing..[….]..the biggest challenge is getting the founders to understand that the team is the product”.
Thankfully there’s been a huge amount of research into how to improve performance, motivation, and job satisfaction in teams and organisations. There’s certainly not a one-size-fits-all approach, but there are some simple things that you can do in a quick and cost-effective way make your team’s life a little bit more fun and efficient.
One such way is through having a team uniform. And in our case, team t-shirts.
Firstly, we’re not saying you should provide a compulsory uniform of daily t-shirts for your team. While that certainly is a good potential approach in some sectors (e.g. catering and hospitality), many types of team will prefer to save the t-shirts for optional wear, or for special occasions like team-building or conferences.
But whether it’s every day, or once a year, there’s plenty of evidence that a uniform or a great t-shirt can bond your team, make everyone feel more valued. And make them better at their job!
Are branded t-shirts a justified marketing expense and one of the best best adwords alternative? There’s an endless stream of other things you could spend that money on – Facebook advertising, PPC, print, direct mail, you name it.
Now, I’ve never seen anybody dressed in a Google Adwords campaign, but a well-designed and well thought out company t-shirt can be a devastatingly effective and versatile business tool.
But here’s the big question – are t-shirts just a vanity thing, or are they actually worth investing money in? And are they really a better advertising medium than Facebook or Google?