If you’re wondering how companies can use t-shirts to grow their users and build a community, then you need to check out ClickFunnels. It’s a service to help you build any kind of marketing funnel for your website. They’ve clearly thought about it a huge amount, and baked t-shirts into this part of their customer acquisition process from the very start. They’re very smart in using t-shirts to get more users.
t-shirts are a huge part of how they have built a great community around their 48,000 users.
I caught up with Dave Woodward, ClickFunnels’ Chief Business Development Officer, to find a little bit more about their super-smart incentive, and how it works for them.
Continue reading “ClickFunnels use free t-shirts to get more users!”
My Google Campus Wallet
Last summer, we were invited to take part in a week-long programme at Google Campus where, along with several other startups, we were given access to some of Google’s finest minds and insights.
It was a brilliant week that helped us refine a lot of the thinking we’d been doing over the previous months. And I’m only being slightly facetious when I say that one of the highlights was the free Google swag. Being the mighty world-beating behemoth that they are, they don’t do things by halves. And what we were given helped me crystalise my thinking around the benefits of promotional merchandise.
Continue reading “How to get more customers with promotional merchandise, and how to do it better.”
Today we’re finding out how you increase event attendee satisfaction & attendance for just a few dollars / pounds / Euros a head.
Whenever I wear my TEDxCardiff t-shirt people ask me when the next event is.
EVERY. SINGLE. TIME.
But I’m getting ahead of myself. Here’s a few questions to ask yourself.
How much did you spend per head on food and drinks for your last conference? $10? £20? €50
How much did you spend per head on marketing to get people to your seminar? €5? £10? $20??
And how much do people speak about the catering afterwards? How much do people comment on your marketing strategies in the weeks after your event?
Continue reading “How to increase event attendee numbers & satisfaction for just £3 a head!”