This is the story of how we emailed 50,000 companies, with the “best cold email ever”, offering the services of Ramp, the smartest, simplest, custom t-shirts ordering site in the world. Each sales email featured a photo of me, Ramp’s CEO, wearing their company t-shirt so that they could see what they would be buying. And whether they bought custom t-shirts, or custom printed hoodies, it drove an incredible amount of traffic and customers our way.
Just click on the blue button at the top of the page to see our prices.
(UPDATE – We’re currently raising investment. Drop us a line if you’re a professional investor and interested in helping a smart, innovative, data-driven company reach its potential. My email address is in most of the screengrabs.)
(UPDATE 2 – this blogpost has been shared so widely it’s now been copied/rewritten in French and German).
UPDATE 3 – Neil is being asked to speak about this campaign at various events and conferences. So far it’s been really well received, with audiences in four different countries describing it as insightful and genuinely useful (honest!). Drop us a line if you’re interested in .
All businesses want to create a sense of uniformity and brand recognition. They also want their message and brand to be widely spread by their team and their customers. What better way to do it than through the use of custom business slogan t-shirts?
Now, we get it. “Business slogans” don’t sound like the most exciting artwork for custom t-shirts, but it’s ultimately all about the appeal and message of your slogan. Get it right and it can be hugely memorable.
The Welsh capital city of Cardiff (the fastest growing capital city in Europe, fact fans!), is home to Swn Festival. It’s an amazing city-wide festival where over the course of a few days every year you trot between many events, discovering incredible new and established acts from a wide array of genres. This year we caught everything doomrock to dubstep, and punk to psych.
We’re working with Startup Stickers, Jon Buchan & Vin Clancy to give away a bunch of free custom t-shirts, a ton of stickers, and two great mentoring sessions to one lucky winner this month + 4 e-books “Secret Sauce: The Ultimate Growth Hacking Guide” from growth-hacking master Vin Clancy for the winner + 3 runners-up. Just enter your email below, and we’ll be in touch very soon if you’ve won!
£150 / $200 worth of t-shirts made by Ramp T-shirts
£240 / $300 worth of 500 Stickers of your logo made by STKRS
£60 / $80 worth of 1 large wall decal of your logo made by STKRS
£600 / $800 worth of 2 Skype/Zoom sessions with Jon Buchan & A copy of “Always Be Winning” – his ‘find clients – win new clients’ course.
E-books from growth-hacking master Vin Clancy. The winner, plus 3 runners-up, will each receive a copy of “Secret Sauce: The Ultimate Growth Hacking Guide” worth $100.
Offering t-shirts as a reward for crowdfunding is a great idea. It makes your backers feel good and it’s free publicity too – we still wear promo t-shirts years after we were given them. But there’s plenty of traps you can fall into. Here’s 5 T-Shirt Reward Tips for a Successful Kickstarter and Indiegogo Campaign.
There’s plenty of guides about how to succeed in general at crowdfunding – we’re not going to go into detail in this blog but here’s a few important insights:
Good idea! But whether you are getting them for your company, for a weekend away with friends, or as promo giveaways, it definitely pays to spend a few minutes reviewing these questions before ordering custom t-shirts and spending your cash.
Here’s a few things to consider. Hopefully they will save you both time AND money.
Christmas business gifts, such as sweaters and t-shirts, are great way to say thank you to your employees, your clients, and earn you some good holiday PR. It only takes a little effort to come up with corporate Christmas gift ideas that really stand out from the crowd. Plus, you’ll have created something that people will want (and hopefully wear more than just over the festive season!). And the potential rewards are huge!
There’s a lot of choice when it comes to t-shirt brands. We’ve simplified the process for you by choosing three great options on our main ordering page, but we know sometimes it’s good to get the lowdown on all the options on how to choose which t-shirt to print on. We’ve rounded up the contenders from American Apparel, Gildan, Fruit of The Loom and Continental below – these are ordered from lowest price to highest.
So, you’ve got some great ideas for some custom t-shirt designs, and you’re pretty sure that people would pay you actual money for them. Congratulations, your custom t-shirt store is almost ready to go. So what’s next? Print the shirts and get rich? Yep, but first you have two basic options when it comes to printing – either set up a print on demand store, or order your shirts in advance, in bulk. Which one should you choose?
Before you decide, you should think about a few things:
I recently spoke to someone who truly understands the power of custom merchandise for business development, and how it delights customers and, crucially, brings you new ones for just a few dollars each. It’s a relatively cheap, innovative growth hack that had huge results!