This is the story of how we emailed 50,000 companies, with the “best cold email ever”, offering the services of Ramp, the smartest, simplest, custom t-shirts ordering site in the world. Each sales email featured a photo of me, Ramp’s CEO, wearing their company t-shirt so that they could see what they would be buying. And whether they bought custom t-shirts, or custom printed hoodies, it drove an incredible amount of traffic and customers our way.
Just click on the blue button at the top of the page to see our prices.
(UPDATE – We’re currently raising investment. Drop us a line if you’re a professional investor and interested in helping a smart, innovative, data-driven company reach its potential. My email address is in most of the screengrabs.)
(UPDATE 2 – this blogpost has been shared so widely it’s now been copied/rewritten in French and German).
UPDATE 3 – Neil is being asked to speak about this campaign at various events and conferences. So far it’s been really well received, with audiences in four different countries describing it as insightful and genuinely useful (honest!). Drop us a line if you’re interested in .
All businesses want to create a sense of uniformity and brand recognition. They also want their message and brand to be widely spread by their team and their customers. What better way to do it than through the use of custom business slogan t-shirts?
Now, we get it. “Business slogans” don’t sound like the most exciting artwork for custom t-shirts, but it’s ultimately all about the appeal and message of your slogan. Get it right and it can be hugely memorable.
The Welsh capital city of Cardiff (the fastest growing capital city in Europe, fact fans!), is home to Swn Festival. It’s an amazing city-wide festival where over the course of a few days every year you trot between many events, discovering incredible new and established acts from a wide array of genres. This year we caught everything doomrock to dubstep, and punk to psych.
We’re working with Startup Stickers, Jon Buchan & Vin Clancy to give away a bunch of free custom t-shirts, a ton of stickers, and two great mentoring sessions to one lucky winner this month + 4 e-books “Secret Sauce: The Ultimate Growth Hacking Guide” from growth-hacking master Vin Clancy for the winner + 3 runners-up. Just enter your email below, and we’ll be in touch very soon if you’ve won!
£150 / $200 worth of t-shirts made by Ramp T-shirts
£240 / $300 worth of 500 Stickers of your logo made by STKRS
£60 / $80 worth of 1 large wall decal of your logo made by STKRS
£600 / $800 worth of 2 Skype/Zoom sessions with Jon Buchan & A copy of “Always Be Winning” – his ‘find clients – win new clients’ course.
E-books from growth-hacking master Vin Clancy. The winner, plus 3 runners-up, will each receive a copy of “Secret Sauce: The Ultimate Growth Hacking Guide” worth $100.
Good idea! But whether you are getting them for your company, for a weekend away with friends, or as promo giveaways, it definitely pays to spend a few minutes reviewing these questions before ordering custom t-shirts and spending your cash.
Here’s a few things to consider. Hopefully they will save you both time AND money.
Christmas business gifts, such as sweaters and t-shirts, are great way to say thank you to your employees, your clients, and earn you some good holiday PR. It only takes a little effort to come up with corporate Christmas gift ideas that really stand out from the crowd. Plus, you’ll have created something that people will want (and hopefully wear more than just over the festive season!). And the potential rewards are huge!
I recently spoke to someone who truly understands the power of custom merchandise for business development, and how it delights customers and, crucially, brings you new ones for just a few dollars each. It’s a relatively cheap, innovative growth hack that had huge results!
We’re giving away a bunch of free custom t-shirts to one lucky winner this month. Just enter your email below (and share with your friends to get a load more free entries!), and we’ll be in touch very soon if you’ve won!
If you’re wondering how companies can use t-shirts to grow their users and build a community, then you need to check out ClickFunnels. It’s a service to help you build any kind of marketing funnel for your website. They’ve clearly thought about it a huge amount, and baked t-shirts into this part of their customer acquisition process from the very start. They’re very smart in using t-shirts to get more users.
t-shirts are a huge part of how they have built a great community around their 48,000 users.
I caught up with Dave Woodward, ClickFunnels’ Chief Business Development Officer, to find a little bit more about their super-smart incentive, and how it works for them.
Last summer, we were invited to take part in a week-long programme at Google Campus where, along with several other startups, we were given access to some of Google’s finest minds and insights.
It was a brilliant week that helped us refine a lot of the thinking we’d been doing over the previous months. And I’m only being slightly facetious when I say that one of the highlights was the free Google swag. Being the mighty world-beating behemoth that they are, they don’t do things by halves. And what we were given helped me crystalise my thinking around the benefits of promotional merchandise.